A straight-line 'nearest branch' map is not the same as a real travel-time map. Build the Voronoi diagram for a set of locations, then test its straight-line boundaries against real journey times.
Picture every Nando's branch within reach of where you live, and ask which one is closest to any given point. Slice the map by straight-line 'closest branch' boundaries and you get a Voronoi diagram: a set of cells, one per branch, showing where that branch is nearest as the crow flies. Real travel is not as the crow flies: roads, one-way streets and traffic mean the fastest branch to reach is not always the nearest one on the map. This exploration builds the straight-line answer first, then checks it against reality.